But a festival with a series of events, activations, limited seasonal blends and giveaways? All in celebration of both the business and all the people who had a hand in its creation. Okay, now we’re interested.

Introducing the Festival of Twenty, a celebration of all things twenty for Single O’s twentieth birthday. 20 cabin giveaways? Yep. A limited menu of 20 coffees? Sweet. 20 mins of free coffee at our flagship cafe? You got it. A limited edition coffee blend with some of our favourite all time coffees? Yes please.

This campaign played out for the better part of 2023 across social media, ecommerce, BTB and in store activations - all leaning on everything 20 (sometimes absurd, always fun).

The outcome? Consumer awareness on the longevity and heritage of a brand without the boring stuff. A winning recipe.