AWARD SCHOOL Top 10 NSW 2023, 4 IDEAS ON WALL6 months, 10 briefs, 10 ideas and an undisclosed amount of time learning how to trace.
An invaluable experience learning how to answer a brief, discover insights, form an idea and take on direct feedback without tears. Where I fell in love with commercial creativity and the importance of crafting stories to evoke emotion in an attention deficit word.
Brief 1
Deliverable: A print ad.
Client: Glad
Product: Tuff Stuff Garbage Bags
Proposition: The toughest garbage bags
**Wall Winner
Brief 2
Deliverable: A poster campaign.
Client: Cadbury Favourites
Product: Cadbury Favourites
Proposition: There’s something for everyone in a box of Favourites.
**Wall Winner
Brief 3
Deliverable: 30 second film ad.
Client: RYOBI
Product: Hedge Trimmer
Proposition: The fastest way to get your hedge in shape.
Brief 4
Deliverable: 30 second radio ad.
Client: Australian Red Cross
Product: Blood donation
Proposition: Your blood is more powerful than you think.
Brief 5
Deliverable: A social media idea that works for either Facebook or Instagram
Client: ROLLiN’
Product: Car Insurance
Proposition: Now anyone can borrow your car.
Brief 6
Deliverable: A PR idea that inspires people to take action.
Client: Greenpeace
product: End Plastic Pollution
Proposition: Single use plastic created today, will be in the ocean tomorrow.
**Wall Winner
Brief 7
Deliverable: A digital idea that communicates the benefits of the Subway App.
Client: Subway
Product: Subway App
Proposition: Get your Subway without the wait..
Brief 8
Deliverable: An idea that gets car lovers to get all their auto supplies at Supercheap Auto.
Client: Supercheap Auto
Product: 10,000 items for car lovers.
Proposition: With over 10,000 items, you’ll always find something new for your car.
Brief 9
**Wall Winner
Deliverable: A big idea, executed in three different mediums.
Client: Qantas
Product: Direct flights from Sydney to London
Proposition: Fly from Sydney to London non-stop…
Brief 10
Deliverable: Come up with a product, business or entrepreneurial idea
Springboard: Inflation, rising interest rates and general cost of living increases are affecting us all. Create a new product or service that helps to make life a little less expensive. It could be a new product that's cheaper than anything else in the category, or a service that helps people manage their financial burdens.
